SPECIALIZED MBA LUXURY & FASHION MANAGEMENT
The aim is for students to be able to export these skills and develop an international career. From foreign languages, to the codes and techniques of luxury and fashion abroad, the aim is to equip them with the skills and expertise they need for optimal integration into the international luxury sector
Skills blocks applied to Luxury & Fashion
- Develop and communicate the global strategy of a Luxury & Fashion organization
- Manage the implementation of the global strategy of a Luxury & Fashion organization
- Manage the teams of a Luxury & Fashion company
- Manage the marketing and sales development strategy of a Luxury & Fashion organization
Useful links
ACADEMIC PROGRAM :
Diploma MBA LUXURY & FASHION MANAGEMENT and AMERICAN GRADUATE SCHOOL certification in PARIS (REID HALL COLUMBIA University)
The American Graduate School in Paris (AGS) is an international graduate school, registered with the Rectorat de Paris on January 27, 1994 as a private institution of higher education. AGS offers specialized courses in international relations and diplomacy in Paris, based on the American university model while integrating France's institutional, cultural and educational resources. Since it was founded in 1994, the school has trained nearly 700 students of some sixty different nationalities.
Specialized MBA 1st years and 2nd years 90% of courses in English
MANDATORY COURSES over 4 Semesters :
POLE 1: INTERNATIONAL MASTERS with AGS in Paris
187.5H - 5 subjects of 6 credits, i.e. 30 Credits
- Intercultural management – 37,5h
- Communication skills – 37,5h
- Worldwide luxury industry – 37,5h
- Business management – 37,5h
- International Diplomacy – 37,5h
POLE 2 : WORKSHOP in situ LUXURY & FASHION
189 H - 7 subjects of 4 credits, i.e. 28 Credits
- Luxury know-how & Fashion - 27H
- Public speaking - 27H
- Theater and directing - 27H
- Advanced video editing 27H
- Sound creation 27H
- Graphic design 27H
- Art of luxury (French) 27H
POLE 3: EXCEPTIONAL KNOW-HOW
189 h - 7 subjects of 4 credits, i.e. 28 Credits
- Fashion designer, Couture and haute Couture– 27H
- Fast fashion – 27H
- Perfumes and the world of cosmetics – 27H
- Luxury sports – 27H
- Table art – 27H
- Jewelery and luxury watchmaking – 27H
- Luxury conciergerie – 27H
POLE 4 : LUXURY & DIGITAL WORLD MANAGEMENT
135 H - 5 subjects of 4 credits, i.e. 20 Credits
- Online advertising - 27H
- Online public relations - 27H
- Social media management - 27H
- E-commerce platform - 27H
- Customer traffic - 27H
POLE 5 : MANAGEMENT COMMUNICATION & MARKETING LUXE
135H - 5 subjects of 4 credits, i.e. 20 Credits
- Creative management 27H
- Luxury brand management (English) 27H
- Public relations (English) 27H
- Brand law 27H
POLE 1: INTERNATIONAL MASTERS with AGS in Paris
POLE 2 : WORKSHOP in situ LUXURY & FASHION
POLE 3: EXCEPTIONAL KNOW-HOW
POLE 4 : LUXURY & DIGITAL WORLD MANAGEMENT
POLE 5 : MANAGEMENT COMMUNICATION & MARKETING
Number of compulsory course hours over two years: 835.5 h
TRAINING POSSIBLE UNDER AN APPRENTICESHIP CONTRACT
NON-MANDATORY OPTIONS (replacing pole 1)
UNIQUE: SEMESTER 4 possible in the USA
ARCADIA UNIVERSITY
Partner university via AGS in Paris
4 to 6 months in the USA to learn about international business culture at our partner university.
8 OPTIONAL WORKSHOPS (in addition to the compulsory program) :) :
WORKSHOP N°1 LOOK-STYLE
This workshop will help you find what's best for you. From famous fashion houses to major ready-to-wear boutiques, this workshop will show you how to position your style while remaining accessible to the major brands that will be recruiting you.
The workshop will give you the keys to finding the ideal outfit for an event, a lunch, building a practical and elegant wardrobe or “costume” wardrobe, or finding the latest design objects. Our workshop will help you discover the best addresses in Paris (vintage, new designers...). After a short personalized analysis, we'll suggest a shopping itinerary that's exactly what you're looking for.
WORKSHOP N°2 MAKE-UP and FACE CARE
A hands-on workshop dedicated to the discovery of French and international beauty. Our professional make-up artists will highlight your face. You'll learn how to apply make-up, choosing the textures, colors and application techniques best suited to your skin. For boys, the workshop will focus on simple and effective beauty techniques, both short- and long-term.
WORKSHOP N°3 IMAGE ADVICE (PHOTOS & VIDEOS)
This workshop will help you combine the colors that suit you best and, above all, the techniques to achieve success. Our speakers will analyze the cuts, lengths and materials of clothing, as well as the accessories to choose. They'll be able to advise you and show you the tricks of the trade to enhance your assets. You'll be given your own personal portfolio, just like professional models.
WORKSHOP N°4 PERFUME CREATION
An original but essential workshop for the creation of your “beautiful person”, the olfactory scheme is inseparable from your image. The two must combine, complement and affirm each other. This workshop will introduce you to the different olfactory families and the secrets of scents, using professional pipettes and wipes. The expert will introduce participants to over twenty raw materials. By the end of the workshop, top notes, middle notes and base notes no longer hold any secrets for our students. In addition to theory, each participant is given the opportunity to create his or her own formula and perfume, and to take home his or her own composition if it is approved by the expert.
WORKSHOP N°5 FLORAL ART
Floral art transports you into an olfactory, aesthetic and magical universe. This workshop will enable you to create a bouquet or composition worthy of a great florist, combining expertise, technique and creativity. Several themes are covered (round, graphic, romantic, multicolored, wild...) At the start of each workshop, the florist creates the bouquet of the day, explaining and commenting on his or her work. It's then up to each participant to create his or her own arrangement, thanks to the invaluable advice of the teacher. Each participant leaves with his or her own composition.
ATELIER N°6 GASTRONOMIE et DEGUSTATION ŒNOLOGIQUE
The aim of this workshop is to introduce you to some exceptional products such as caviar, lobster, .....
In addition, a wine tasting session will explore the concepts of limpidity, color, bouquet, tannin, acidity, mellowness, brilliance, density, legs and effervescence. Champagne will be in the spotlight, with a focus on the history of this precious beverage, fermentations, riddling, disgorging and liqueur de dosage. You'll learn all about grape varieties, blanc de blancs and blanc de noirs, the classification of grands crus, the notion of vintage, reserve wines and how to make rosé.
WORKSHOP N°7 SHAKERS
During this mixology course, a professional bartender will introduce you to all the products used to make cocktails, and explain how to combine spirits, liqueurs, fruit juices and syrups. You'll learn how to “shaken” and discover many tips for decorating and preparing glasses. A challenge workshop is also available.
WORKSHOP N°8 PROTOCOL
Etiquette, or the code of good manners, is the fruit of a culture and a history that evolve with the times.
It's a journey through tradition that teaches the rules of etiquette. How to introduce oneself, how to express oneself, how to thank, how to behave during a business lunch or a social cocktail.
A workshop with a focus, aimed at boys who want to acquire a natural elegance in their daily lives, their professional lives or for special occasions. From the rules of propriety and good manners to gallant attentions to women, this course is the passport to the perfect modern gentleman. It's an “unguided” workshop, subtle and contemporary, with no mannerisms. Practice makes perfect, and we'll put you through your paces on a variety of themes from everyday life to special events.
WORKSHOP N°9 GOOD WILL in COMPANY
In a professional context, good manners are sufficiently rare for the person applying them to be immediately and positively noticed. While good manners don't prevent every conflict in the workplace, they do help to “iron out the kinks”, ease tensions and get the dialogue moving in the right direction, and are particularly useful in day-to-day business. A brief history, followed by numerous tips on how to make a good first impression, and then business etiquette. All practical advice to help you behave well and avoid making mistakes.
MISE EN SITUATION MEMOIRE APPLIQUE
CHALLENGES LUXURY HOUSE AND FASHION WEEK Business
Academic recognition: MBA (120 ECTS credits) level Bac+5